Source
- URL: https://x.com/design_corinne/status/1627604781047992321
- Author: Corinne Pritchard (@design_corinne)
- Posted: 2023-02-20 09:43:13
Branch
1/ @design_corinne
@skdh
The first aim of a press release is to get journalistic attention. Most journalists give the actual science the bare minimum of scrutiny, & newspapers only run it if the science can be boiled down to a simple metaphor. The cycle informs future press releases, and so ad infinitum.